Statment of Intent
Magazine statement of Intent Product 1 (Fashion Magazine) My magazine will be targeting sophisticated 16-25 year olds, the majority of which will be of a male demographic. To appeal to the sophisticated audience, I will be drawing attention to the art form of fashion and photography. My audience research has revealed that using a model of the same age, would be received very well. This is because the demographic prefer an instant visual of the fashion I have covered. By using a younger model the readership will be able to connect with the magazine better: be able to relate with the models. However, the audience research also concluded that sometimes using an older, celebrity model would also be successful as an icon. While focusing on fashion and style, I will also address ideologically based issues that my audience have identified as ‘concerns’. My magazine will mostly address domestic issues, issues that are confined to the country, this helps the magazine...