Target market research

My target audience is being defined as males aged 16-24 by the brief. However the demographic that I choose within that was down to my own research and cultural experience of my local area. The causal retro look is common place in seaside towns. The pub and bar aesthetic is gaining a large attraction in modern youth, a contemporary escape from the modern stresses and struggles of a digitally interconnected society. The fashion on the magazine therefore would have to compliment this. A plain casual look, which both supports the alternative indie aesthetic, and contracts the hegemonic view of track suits, sportswear and an anti-social youth. So the magazine must be primarily to show the alternative narrative of youth, which in turn explains the name of my magazine: R:ed. The name is the deconstructed word red. The word red is a denoted alternative to black, which is the primary colour of modern track suits. Arguably the magazines chosen target audience of an alternative youth, is a larger social group, than the archetypal profile of the young adult. In some form intellectual, the chosen target audience, are secondary educated, or higher and commonly from medium income families. This means that the target audience, has basic income and comfortable living conditions at the home, but without part time work, does not have large amounts of personal disposable income to spend on fashion or exterior appearances.